Cool Shit is a brand focused on unisex streetwear, with limited-edition capsule collections and vibrant prints. They make art and fashion inspired by the internet. With references including Jeff Koons, Biggie Small, Keith Haring, Odd Future, Kanye West and Salvador Dalí, they create pop culture moments that are universal. The designs are brought to life in Barcelona and travel around the world, spreading life, fun and fashion. They first started out in 2013 as a sub-brand of the studio Hungry Castle. A limited-edition printed tee design featuring Lionel Richie’s face was created as a prize to fund a project to create a giant Lionel Richie inflatable head. This Kickstarter project was a success and so was the clothing.