Make your pair of sneakers unlike any other

During the month of June, if you purchase a pair of sneakers in the Village, you can have them converted into an authentic work of art. Six renowned illustrators and artists are waiting for you in La Roca Village to customise your sneakers with their designs.*

The whole world will fall at your feet. A unique event not to be missed!

Discover their work and the days on which you can benefit from their talent at La Roca Village:

* The artists will be located in front of the Hackett and Columbia stores, next to the artistic letters installation LOVE. Only the sneakers that have been purchased during the month of June 2018 can be customised by showing the receipt from the boutique.

Joel Miñana


This young Barcelona native was not content to study just one of his passions, illustration: he simultaneously studied tailoring. The combination has prepared him to create his delicately drawn characters draped in fashion.

We can find Joel at catwalks and fashion shows, illustrating the events with his swift yet gentle pencil strokes. He could be defined as the photojournalist of illustration. Joel has also taken his first steps into press and advertising with Absolut Vodka and Confus Magazine as well as having worked with Miquel Suay on one of his campaigns.

You will find him at the Village on Thursday 7 June 2018 from 5 p.m. to 7 p.m.

Saray Martín

@sarayluismartin / Founder of @dessinetas

Saray Martín, or Dansvogue to all you fashion devotees, is an influencer by profession but an artist at heart. She has been a fan of art in all its manifestations from a very tender age until her passion eventually materialised in her illustrations, under the name Dessinetas. In her work, Saray reflects her interests: fashion, Parisian style, dance, and her passion for everything Japanese. A celebration of life that has conquered luxury fashion brands, vintage boutiques or magazines like Divinity and led her to illustrate her own book offering practical tips on how to organise your wardrobe, El método armario cápsula (The Capsule Wardrobe Method).

An absolute privilege having her here at La Roca Village to customise your sneakers. Grab this opportunity on Saturday 9 June 2018 from 5 p.m. to 7 p.m.



Behind the brushstrokes of Supercaligráfica, we find Ana Martínez, a devotee of calligraphy and watercolours. Her inscribed illustrations – full of sweetness, realism and intimacy – are suffused with “large but strategically placed” watercolour blots, giving her designs a special halo that has become her personal stamp.

Ana has travelled around the country doing workshops and scattering her knowledge of calligraphy and watercolour before landing in La Roca Village so that she can customise your sneakers.

You will find her on Friday 15 June 2018 from 5 p.m. to 7 p.m. at the Village.


Emerja Design by María Jesús


This great enthusiast of fashion and DIY decided to delve into the world of illustration as well. From her colourful drawings spring designs full of life, nature and that fashionista touch, which undoubtedly comes from her innate sense of style. Her collections have been exhibited in different galleries in and around Barcelona. This June we bring Maria Jesús to La Roca Village for you to admire her designs in person and so you can have them on your sneakers too.

Emerja Design awaits you at the Village on Saturday 16 June 2018 from 5 p.m. to 7 p.m.

T Diary


The bold and irreverent touch comes from Carlos Toledo, better known as T Diary. His black and white scribbles with touches of red are always aimed at provoking a smile and offer a critical view of society. He is also a tattoo artist though if you’d rather not have his illustrations on your skin, why not get them on your sneakers?

On Friday 22 June 2018 from 5 p.m. to 7 p.m., he will be customising sneakers in the Village.

DASE by Marc Álvarez


He defines himself as a graphic designer and artist, but he is much more: a visionary communicator, an expert at creating graphic identities, a muralist and a long list of other qualities. His work has been acclaimed by large firms such as Nike and Martini, influencers have relied on him to create their visual identity and his murals have travelled around the world, from the streets of Catalonia to the neighbourhoods of Miami. And now we have him here at La Roca Village.

Come on Friday 29 June 2018 from 5 p.m. to 7 p.m. and you will enjoy his art on your sneakers.