The Barcelona Designers’ Collective is part of an international project by Value Retail, which has editions in Fidenza Village, Milan (The Creative Spot); Bicester Village, London (British Designers’ Collective); and Kildare Village, Dublin (Só Collective).
The initiative, created by Value Retail in 2011, aims to build a bridge between creativity and its natural stakeholder, the public. The first edition of the project in Barcelona was presented in 2014 and since then it has never stopped evolving. In 2016 it involved 62 participants, compared with 50 in the previous edition. The pop-up boutique, dedicated to showcasing items by emerging designers, has grown from 100 to 150 square metres and incorporates gastronomy as a form of creative expression.
The young architects Sylvain Carlet and Isern Serra have used the staging – with the dimensions, materials and lines of the space – to communicate the initiative. It’s a bespoke place in which the natural elegance of wood, the purity of the colour white and the beauty of basic shapes such as the square, create an atmosphere for talent to shine with a light of its own.
'Show, Share & Shine the Talent'