Paloma Wool was created in order to bring together Paloma’s interest in fashion and analog photography. It is a brand that supports itself on three fundamental pillars: artistic support, local production and selling online. The brand caters to a customer with artistic sensitivity, and who values the handmade product. Plush, numbered, limited-edition jumpers printed with photographs taken by the designer in places that have been inspiring, are complemented with a series of timeless items, with simple lines and carefully chosen colours, which create the perfect dialogue between femininity and masculinity. The brand employs forms of expression such as sculpture and video art, collaborating with artists and giving a fundamental role to photography.