KEEP YOUR COOL IN MADRAS AT BROOKS BROTHERS

Style Notes

Home to myriad timeless classics, from polo shirts to tailored shorts, Brooks Brothers has plenty of styles to see you through the summer – and just the material to keep you cool

La Roca Village

When the seasons change you’ll be dreaming of escaping to a summer home by the sea or the cool mountain air, but it’s not always possible so dressing the part is crucial. That’s where the polo shirts, crafted in linen, seersucker and madras, from Brooks Brothers come in.

Long before the days of air conditioning and private pools, madras was worn to beat the heat thanks to its breathability and lightweight feel. So named after the town of Madras, now Chennai, in Southern India, where it was created, the fabric is hand-loomed from overlapping weaves of alternating colours. It is heavily regulated to protect its authenticity and was first imported to the United States in 1920 by Brooks Brothers. Since then its popularity has soared, achieving venerable status among the well-heeled worldwide. Meanwhile its array of bright colours gives it unlimited styling potential – so it’s a good thing the brand’s polo shirts come in so many shades.

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