SNEAKERS ARE COOLER THAN EVER AND JUNE IS THE MONTH TO CELEBRATE THEM
If there’s one fashion trend that’s on everyone’s lips, it’s sneakers, trainers, running shoes, tennis shoes, rubber-soled shoes. Whatever you call them, they have revolutionised the traditional dress code. Their hybridisations with artists from different disciplines, their appropriation by luxury brands, the now famous “drops” or release dates and “sneaker Thursdays” make this footwear the fashion item to watch. Not to mention the fact that they are the perfect choice to wear to the office, to go to a festival or even to attend a casual wedding. But inside the world of sneakers there are modes, trends and styles and there’s a best option for every occasion. The question is which ones should I wear to what? I’m @Francesca Tur, I appear on Tendencias.tv and I learn as a teacher in different schools. I like many things, but above all I love urban culture, observing the places where interesting things are taking place, and finding new ways to live, enjoy and wear my style.
So, let’s go back to the beginning to answer the question “What sneakers should I invest in?” I propose we draw inspiration from the festivals and hotspots that mark new and future trend perspectives. Beyond the outlandish or hard-to-combine looks, we want to share what we have seen on the streets of different cities that could be the perfect footwear for festival dancing. Ready? Then let’s begin.
For Sónar, the “International Festival of Advanced Music and Congress of Technology and Creativity”, which this year celebrates its 25th anniversary, we recommend the stars from the world of sneakers over recent months: the Nike AirMax 95. The colour? We’d go for gold. The large shoes denote attitude and they say they give you confidence and security, perfect for dancing on the famous green grass well into the night at Sónar de Noche in the Fira Gran Via. To mark its silver anniversary (congratulations!), this year the festival presents “Neither Flyers Nor Posters”, a review of its graphic image. A creative ode. To visit this exhibition of an evening, a pair of classic Vans is ideal. Perfect to go to work and then to wind up your day at an exhibition.
With a more indie rock flavour and a significant trek between stages, Primavera Sound, requires prints, plaits and loose summer tops. This year’s edition has just come to a close and among the footwear on display, we noticed a trend of what is to come: technical shoes that are perfect for the mountains, whether trekking or biking, but in a casual version. Choose between Salomon, Columbia or The North Face. Too hot or too heavy? Not in the least. And if they’re ideal for climbing a mountain, what harder task is there than making it through an entire festival? Does this trend sound strange to you? Well, we bet you’ll be wearing some soon and, if you’re the type who likes to get ahead of the game, best get started now!
If we’re thinking about daytime festivals, like the Tomavistas Festival in Madrid, which is suitable for all ages, our suggestions are aimed at forming a team. Suggestions that are perfect for families of festival-goers. So if you want to get the perfect combo for parents and children, with options that come in both adult and child sizes, try out Dsquared2.
Along the same lines, we have the Vida Festival, where a pair of Munich (very much in vogue now thanks to the Caprile hype) would be ideal. For the legendary Benicassim Festival, where the sand mixes with the heat of the campsite, New Balance could be the battle sneakers with the perfect style.
And for electronic music festivals such as Madrid’s Paraíso, go for crazy, colourful, exaggerated styles. What do you make of the super-shiny sneakers with heels by Giuseppe Zanotti, a pair of Bally shoes with their bold colours or some G-Star RAW sneakers for the more timid electronic fans? Great for a night out that usually ends up on a rooftop in daylight.
Speaking of rooftops, and leaving festivals to one side for a moment, let’s turn to the sneakers that come from fashion houses. Check out the Zadig & Voltaire models or, for the more daring, the Spazio (Dolce & Gabbana). Perfect for cocktails on a hotel rooftop terrace as you watch the sun go down.
Faced with such a wide range of choices, the best and simplest option is to dive into La Roca Village, where most stores present the finest sneakers. Limited editions and the chance to have them customised them at weekends by 6 Spanish illustrators: @joelminana, @sarayluismartin, @t_diary, @emerjadesignart, @dasemarcalvarez and @supercaligrafica. A clear example of how the future of sneakers is having them “fine-tuned” to suit your own particular tastes and stamped by artists. Plus, another demonstration of how La Roca Village and The Bicester Village Shopping Collection® are committed to supporting today’s artistic creators.